Our Story

Unlocking What's Next

The Story Behind Our Logo

We are a team of people known for creating new models, disrupting old ones and not being satisfied with the status quo. We don’t accept conventional wisdom. It’s a bit too, shall we say, conventional for us. We build new models that reflect where the market is heading with ideas to follow.

 

We believe every member of our team is capable of doing more and our job is to help each other unlock our potential. We are always on the hunt for the key that will unlock something special. 

From Japan to Jersey

We have worked from Japan to Jersey. We have worked inside companies, inside agency holding companies and we have created more than our fair share of companies.

We are thankful to our past firms and their leaders for teaching us all that they know.
Now, it is our time to show what is possible. It is our time to unlock what is possible in each leader, each team, each practice and each firm.

Our goal is to to unlock the full value and potential of our team and our clients.

We are here to help our clients create advantage in the market, to look around the corner and figure out what’s next and apply it before their competitors can.

This is why we use the symbol of a key.

We believe we should all be asking what we can do to unlock our potential.  Every leader should ask how they will unlock the potential of their team.  And every team should be asking how they will do the same for their client.

Our offering ranges from analytics and intelligence to crisis management to communications strategy to brand positioning and more. Each firm builds an offering that matches the needs of their client and their expertise. If we believe in alignment with customers, we should live it in each firm as well.

Many of us have been clients. It is why we ask our teams to build fluency in communications, marketing and public affairs — three important areas to companies of any size where we can provide value.

Our clients continually ask us to look ahead and share what we are learning. This leads us to value intelligence more than listening; to develop AI solutions to scale thought leadership; to build a crisis management offering that you can count on in the most difficult moments; and to teach and share with our clients what is ahead in our AI-driven world.

Our clients, current and future, will tell us where to go. Our job is to listen.