Areas of Passion

The ability to mis or disinform an audience is a relatively new skill employed by bad actors of all types.  To combat this type of activity, it requires a thorough knowledge of the techniques, tools and platforms they use and an ability to develop an effective approach via a deep understanding of how global media, search engines, apps, message platforms and the dark web all work together.

Our proprietary research methods, algorithms and analytics models uncover actionable audience and competitor insights to inform your strategies, measure impact and optimize performance. We believe it is important to make the shift from listening to intelligence to identify new opportunities, competitive insights and assess reputational risk.

Our relationships run deep, spanning top-tier national, trade and local publications. We take a holistic view of the traditional and digital media landscape, focusing on securing coverage on the channels with the greatest reach and relevance, whether it is earned or shared media.

Short-form, long-form, audio, video or interactive. We know how to tell your story across mediums and channels, in the language of your industry and customers.

Fluency in combatting mis and disinformation requires equal knowledge of cybersecurity risk, since today’s bad actors combine the two in their threat mix.  Equally important is our threat intelligence offering, which can outline for companies and organizations of all types how to protect their reputation, systems, employees and the customers they serve.

We’ll help you identify the channels where your audiences engage most, build your brand, amplify your messages, and increase web traffic and conversions through paid and organic strategies.

We have deep expertise reaching both B2B audiences, translating complex business opportunities into compelling stories and strategic campaigns that resonate with stakeholders. We enjoy learning about the science and technology advances of our clients to figure out how to build a powerful narrative that is simple to understand.

Our leaders have worked inside the healthcare industry and we have consulted for hundreds of companies in healthcare worldwide. Our depth in health and technology is driven by our experience. We believe that the instincts you build from leading functions worldwide carry over to any industry related to communications, marketing and public affairs.

We love building a new and powerful narrative or figuring out how to evolve your current brand. Through a collaborative process of research/analytics and discovery, we learn from both your leaders and your audience to ensure we create alignment and opportunity in the market.

We are integrated marketing and communications experts who understand how paid, earned, shared and owned (PESO) media work together. With a focus on message consistency and precision targeting, we help you develop and execute campaigns to amplify reach and shape audience behaviors.

We are continually asked by our clients to share thinking on how AI will impact communications, marketing, public affairs, customer experience, intellectual property and more. Our presentations and workshops are focused on what is pragmatic for each client, so you pursue what will be of most benefit, learn how to learn in this space and stay aware of new risks that are emerging.

We help protect and promote the reputation of organizations and their leaders, focusing on interactions and shifting perceptions across all company stakeholders and constituencies. Reputational risk and reputational value are terms often associated with our work.

Our team walks the talk. We are helping to build a new center to combat mis and disinformation, we support anti-human trafficking initiatives, we serve on non-profit advisory boards and we continually look for ways that our skills can be deployed to support the safety of our world and its citizens.

We build new software solutions that are supportive of efforts ranging from a new model of thought leadership to a new app supportive of crisis management.
We also partner with leading firms who are creating new ways to unlock knowledge inside companies and/or they provide an advantage to our clients that we are ready to share.

We are continually evaluating new solutions that may be beneficial to our clients. As a result, the easiest way to know what we know is to ask us if we can solve a certain unmet need or solve a specific problem. Our promise is that we will recommend the best solution, whether it is developed by us or a partner we believe in.