Firm Beliefs
Bob Pearson wrote his fifth book, Firm Beliefs, to reflect on what he has learned from leaders working in three Fortune 500 companies and helping to build three marketing communications consultancies. The book represents a collection of insights learned over decades that have become, literally, firm beliefs about how to build a service-based firm or a great team within a company.

The book includes 100 insights written in a style that can be read cover to cover or be used as a reference at any time to reflect on your progress as a leader.

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A Conversation with Bob Pearson

STRATEGIC COMMUNICATION, DIGITAL DISINFORMATION & IMPROVING SOCIETY: A CONVERSATION WITH BOB PEARSON

Clint has a conversation with Bob Pearson, Chair of NPG, The Next Solutions Group and 104 West Partners. Bob is also an author, speaker, and consultant, as well as a lecturer at The University of Texas at Austin McCombs School of Business. During their chat, Bob and Clint talk about the importance of knowing your audience when selecting messaging strategies, how to use marketing tactics to combat digital disinformation, and why aligning organizational priorities with societal needs serves to bolster both outcomes. Plus, a brief discussion on Mother Teresa…

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